COMPARATIVE ANALYSIS OF THE DECLINE IN INVESTMENT EFFICIENCY OF FASHION INDUSTRY CORPORATIONS IN THE CONTEXT OF THE COVID–19 PANDEMIC

In order to determine the drop in investment efficiency during the Covid-19 coronavirus pandemic, using the Harrington function, the integral coefficients of the desirability of the investment efficiency of 6 lead- ing European corporations in the fashion industry they were calculated and compared, and they were ranked in descending order of the value of the integral indicator and grouped. The influence of the pandemic on the effi- ciency of investments of the leading companies in the fashion industry was revealed and the corresponding con- clusions were drawn