THE VERBALIZATION ISSUE OF THE KEY CONCEPTS OF THE ENGLISH PAREMIOLOGICAL PICTURE OF THE WORLD IN THE POPULAR SCIENCE BUSINESS DISCOURSE

The article examines basic concepts of the paremiological picture of the world of native English speakers, the main characteristics of their verbalization, as well as cognitive-discursive features of English paremiological units within the framework of popular science business discourse. The main purpose of the article is to highlight basic concepts and their percentage, as well as the most frequently used (related to overall indicators) in context of the English-language popular scientific business discourse, paremias implementing these concepts. The authors believe that the data obtained help represent the cognitive and linguistic potential of the paremiological fund more accurately. The work presents the most significant and priority constants having a fundamental character both with respect to the lexical and semantic classification of the units under consideration, and their conceptual structuring. The authors have identified six main lexical-semantic groups and nine basic concepts structuring the entire range of the analyzed paremiological units, which frequency is shown in diagrams; the examples of the representation of the identified basic concepts in the pieces of the English-language popular scientific business discourse are given. The article presents arguments from cognitive-discursive, psychological and cultural positions that paremias represent culture using only the most basic and firmly rooted in the individual's consciousness cognitive and linguistic units. The authors conclude that in various examples from literary works where popular science business discourse is used, paremias describe essentially the same concepts as in the framework of the conceptual categorization of the English language paremiological picture of the world.