Tourism and Cultural Identity: The Case of the Polynesian Cultural Center

Since Boorstein (1964) the relationship between tourism and culture has been discussed primarily in terms of authenticity. This paper reviews the debate and contrasts it with the anthropological focus on cultural invention and identity. A model is presented to illustrate the relationship between the image of authenticity perceived by tourists and the cultural identity felt by indigenous hosts. A case study of the Polynesian Cultural Center in Laie, Hawaii, USA exemplifies the model’s application. This paper concludes that authenticity is too vague and contentious a concept to usefully guide indigenous people, tourism planners and practitioners in their efforts to protect culture while seeking to gain the economic benefits of tourism. It recommends, rather that preservation and enhancement of identity should be their focus. Keywords: culture, authenticity, identity, Pacific, tourism