CUSTOMER RELATIONSHIP MANAGEMENT: LIFE-SAVING DEVICE FOR HEALTH CARE INDUSTRY

The health care industry is actively engaged in relationship marketing and partnering activities. The more proficient service a service providers can give their Customers' the further they will go in retaining them. CRM provides the organization with the chance to acquire and retain customer relationships. It serves to convert almost every customer interaction into a opportunity. It is the eternal truth that the more you know your Customers', the better you can respond to their current needs and forecast what their future needs may be as well. The Health Care sector is now opting for Customer Relationship Management (CRM).the prospect is definitely mammoth, diverse demographics and insufficient set-up facilities pose severe operating tasks to these service providers and marketers, this paper is an attempt to examine the major challenges faced by service providers and marketers while penetrating into small towns.