A STUDY ON THE CONSUMERS' ATTITUDE TOWARDS COMPLAINING IN CONSUMER FORUMS IN CHENNAI

This study is of immense significance in today's scenario as the business is divergent and expanding day by day with various promotional tactics. Most of the consumers experience some sort of discomfort in day to day purchases, but the majority of it could not rise against it. This research work examines the attitude of consumers of consumer durables in Chennai towards the functioning of consumer forums. The study nslyses on the elements for hesitation among the consumer's regarding filing of cases against companies. The focus is on enabling the consumers to regularly update themselves with available consumer rights and live a healthy and prestigious life.