RESPONSIBLE BUSINESS THROUGH COMMUNITY INVOLVEMENT: ANALYZING THE COMMUNITY INITIATIVES OF ELECTRONIC GIANTS IBM AND SONY

Corporate Social Responsibility has been the mainstay of the business-community matrix since a couple of decades. Most business houses, have dabbled in the realm of community service, be it in the field of education or controlling the risk of environmental degradation. This article focuses on the community initiatives of the world's leading electronic giants—IBM and Sony. Community participation and activities to foster business to people interaction by the two business houses have been analysed in detail. The impact of their CSR initiatives in bridging the gap between their business interests and social impact has been analysed in depth.