DEVELOP STRATEGY FOR ENHANCING EXPORT COMPETITIVENESS FOR AUTO COMPONENT MANUFACTURERS WITH SPECIAL REFERENCE TO AUTO COMPONENT UNITS IN NASIK

In this research major areas of strategy development for auto component manufacturers to improving competitiveness and export growth in globalised market and are been studied. The purpose of this study is to analyse different aspects of strategy development for enhancing competitiveness and export growth relating to the Indian auto component sector, which is set within a globalised economy. It examines the strategies development for innovation, quality improvement, cost reduction, investment; identify export opportunities and competency development.