MARKETING OF TOURISM: ROLES AND RESPONSIBILITIES OF TOURISM DEPARTMENT

Tourism is one of the largest sources of economic activity in the world, travel and tourism generates economic activity worldwide. The industry also provides millions of jobs direct & indirect. Tourism is not only one of the world's largest, but also one of its fastest growing industries. The importance of tourism & the entry of many new tourist destinations into the market have forced many countries all over the world to go for promoting tourist places in their respective countries. Tourism marketing refers to the organized, combined efforts of the national, tourist bodies & or the business in the tourism sector of international, national or local area to achieve growth in tourism by maximizing the satisfaction of tourists. The promotion of tourism also requires the usage of marketing mix. Promotions are activities like advertising, personal selling & sales promotion which communicate the merits of the product & persuade target customers to buy it. Subsequently, the Government of India established “the Industrial Finance Corporation of India”, as the first development financial institution in the country to later to the long term finance needs of the industrial sector. Subsequently, the Government of India in its pursuit to provide financial assistance to tourism related activities with an idea if tourism finance corporation of India Ltd. This paper briefly explains about the human resource problems faced by the tourism Industry in India and the writer propose a tourism training strategy model for enhancing employability in India. Capacity building to increase awareness, value & skills for creation, development & implementation of sustainable tourism projects has become very important today.