CANDIES, GLOBALIZATION AND KINDERGARTENS

Based on a small study that took place in some kindergartens, this text aims to demonstrate that in in spite of an increasing globalization, which is reflected in the change in the habits and lifestyle of the children, they do not reveal a different interpretation or multicultural reality. The audiovisual media communicates a complex and diverse cultural reality, but the children exposed to these messages do not assimilate it naturally. The standard remains a monolithic cultural and racial. The results from the painting of a picture with a doll by the young children revealed almost 100% associations of the paintings were connected with the "white" race (Caucasian). However, there are some facts that can justify this result: the reality of a city with little multicultural landscape; an aging population with very traditional patterns of behavior; weak economic ability of the population, which implies little mobility; weak economic bases which are reflected in the low attractiveness of the region to external populations.