A COMPARATIVE STUDY OF ORGANIZED AND UNORGANIZED RETAIL SECTOR AT NAGPUR

Retailing in India is gaining attention. Organized retailing especially is creating euphoria amongst Indian consumers drawing them into malls and trade areas with great numbers. Shopping for food and grocery products has witnessed a revolution in Indian retail market with the conspicuous changes in the consumer buying behavior driven by strong income growth, changing life styles and favorable demographic patterns. Most of the food and grocery products reach the consumers through Neighborhood kirana stores which are unorganized. But the very fast changing trends in consumption patterns, food and eating habits of consumers have contributed immensely to the growth and development of ‘Western' format typologies such as super markets, convenience stores, discount stores and hyper markets. This paper aimed to explore and examine the predictability of major constructs (i.e shopper attributes, store attributes, information sources and situational factors) on retail format choice behavior in food and grocery retailing from the proposed model based on the identification of research gaps. This paper also intended to examine the patronage intensions with chosen store formats.