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Gender stereotypes in advertising discourse

Journal: Science Journal "NovaInfo" (Vol.131, No. 1)

Publication Date:

Authors : ;

Page : 74-75

Keywords : METHODS; GENDER STEREOTYPES; GENDER LINGUISTICS; ADVERTISING DISCOURSE; ADVERTISING PARADIGM; ASSOCIATIVE EXPERIMENT;

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Abstract

The article deals with the problem of gender stereotypes in English advertising text. Gender is presented as a social construct, which is supported by public institutions and cultural traditions. The basic trends of advertising discourse in line with gender stereotypes of modern English-language advertising have been revealed.

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Last modified: 2022-04-22 04:59:40