ASSESSMENT OF MARKETING STRATEGIES OF TOUR OPERATORS TOWARDS DEVELOPMENT OF TOURISM – A CASE STUDY ON MYSURU AND DAKSHINA KANNADA DISTRICTS

Tourism is one of the important sectors in the economic development of the country. Many of the countries are depends mainly on income which will be generated by the tourism activities. Under the tourism concept, there are different stake holders who play a vital role. Among the stake holders of tourism, tour operators are also one of the key players towards promotion of tourism activities. The tourism sector is gaining increased importance for the economic development of countries around the world. The purpose of this paper is to give a theoretical overview of the classical and contemporary business strategies that can be implemented in a more or less modified form by tourism companies in Mysore and Dakshina Kannada districts. Paper also focuses towards how the tour operators use the marketing strategies towards development of tourism activities in Mysuru and Dakshina Kannada districts. Due to the competition among tour operators, they use different strategies for reaching out their tourism services to the tourists. Now a day, tour operators are using online marketing services to promote their tourism activities to the tourists. While providing the tourism services to the tourists, there may be the competition among recognized and un-recognized tour operators. In this aspects each and individual tour operators will implement their own strategies for the enhancement of their tourism business.