SMARTPHONE USAGE AMONG STUDENTS

This paper focuses on trends in usage of Smartphone among students. A sample of 150 students is drawn from different levels of study residing in the twin cities of Hyderabad and Secunderabad, Telangana. The main objectives of this study are to explore the trends of Smartphone and usage among students; to determine the preferred smartphone operating system among students; to determine the brand preference; and how frequently students use smartphone. Results indicate that Majority of the students preferred Samsung and Apple followed by Blackberry, HTC and others. Most of the students have shown interest to spend amount between 5,000 and 15,000. Study revealed that, in the college, taking pictures, making a phone call, sending text message and studying are among the top purposes of usage. At home, participants use to download software, listening to music and taking video. Taking pictures has the least score. At other places, participants use smartphone for watching videos, listening to music, taking video and checking e-mails. Making phone calls has the least score. Majority of the students opined that smartphone is useful for education. More than 50 percent of the students use smartphone always. Many of the students owned smartphone with an android and windows operating system.