IMPACT OF SOCIAL MEDIA ON FEMALE USERS

New social media have become increasingly popular components of everyday lives in today's globalizing society. Social media provide a context where people across the world can communicate, exchange messages, share knowledge, and interact with each other regardless of the distance that separates them. Hence, the present study is undertaken to analyze and to study impact of social media on female users of Aurangabad City from 2010-11 to 2014-15. This study is mainly focused on the opinion of female users regarding the social media and its impact on them. The study is conducted to investigate the purpose of the female users to use social media and its popularity, its positive impact and finding about using social media. The questionnaire is made up of close ended questions for fulfilling the objectives of study. The details of various social media sites were collected from various websites. This study stated that most of the female respondents responded that they use social media for entertainment purposes, most of them also agreed that social media helps to save time.