INVESTORS PERCEPTION TOWARDS DETERMINANTS OF INVESTMENT DECISION: A GENDER BASED STUDY

Various studies found that female investors are risk averse and take their decision rationally as compared to male. The objective of this study was to analyze the difference among gender with respect to various factors influencing investment decisions of investors and how these factors are related to the gender characteristics. The study covers the perception 102 individual investors to obtain information with respect gender through a self design structured questionnaire. Independent t- test were employed to test the significant difference between male and female investors with respect to eleven factors obtained from extensive literature review i.e. economic environment, behavioural factors, leading economic indicators, return, risk, social and ethical factors, financial expectation, psychological factors, mental calculation, information, future oriented objectives. The study found that the gender of investors statistically and significantly influenced the investment decisions of investors