AWARNESS ABOUT FINANCIAL LITERACY & CREDIT COUNSELLING CENTRES AMONG THE COLLEGE STUDENTS OF NAGAON DISTRICT, ASSAM

Financial literacy is increasingly important as it has become essential that individuals acquire the skills to be able to survive in modern society and cope with the increasing diversity and complexity of financial products and services available. Financial literacy is the ability to make informed judgments and to take effective decisions regarding the use and management of money. It enables individuals to improve their overall well- being and to plan for their future security. The main objective of the study is to analyse the level of financial literacy among the college students and to determine the need for financial literacy programmes on college campus, and current student's desires for these programs. Both the primary and secondary data has been used in this study. Convenience sampling method is used in collecting the data and this study surveys 50 college students to examine their personal financial literacy. This paper seeks to examine the role of UBI Financial Literacy and Credit Counselling Centres and their literacy programmes in developing the financial knowledge among the college students.