ASPECTS OF THE IMAGE APPROACH IN THE TRAINING OF TRANSLATORS

Problems of choosing a profession in the conditions of excessive informatization of modern society are characterized by the influence of various factors on a person's motivation, which can be both positive, such as stimulating the natural forces of the individual, activate its potentially important resources, and negative, which relate to external pressure on young people, forcing him / her make a choice in conditions when a unique orientation in the specialty has not yet been formed. One of such factors, which can be considered both positive and negative, is the image of the profession, which in the modern media space is quite clearly promoted as a program that should be acquired by a specialist in a particular profession.