A STUDY ON PREMIUM COLLECTION AND TOTAL INVESTMENT OF PUBLIC HEALTH INSURANCE COMPANIES IN INDIA

Premium collection is the very important part of the health insurance business; it helps to grow the health insurance business in health insurance market to capture the potential market in India. The public health insurance companies are the business leaders in health insurance business. Premium collection and its investment in different sector accelerate the growth of Indian economy. In this paper, premium collection and it total investment are analyzed using Pearson Correlation Coefficient and Log–Linear Model. During the study period, this paper reveals that the premium collection and its CAGR of the New India Assurance Co. Ltd. and United India Insurance Co. Ltd. are more than the premium collection and CAGR of Oriental Insurance Co. Ltd. and National Insurance Co. Ltd. for their effective marketing strategy in Indian health insurance market.