CUSTOMIZED CUSTOMER SERVICE

Customer service (also known as Client Service) is the provision of service to customers before, during and after a purchase. Its importance varies by product, industry and customer. Customer service may be provided by a person or by automated means called self-service. Services marketing is marketing based on relationship and value. It may be used to market a service or a product. Economies tend to follow a developmental progression that takes them from a heavy reliance on agriculture and mining, toward the development of industry (e.g. automobiles, textiles, shipbuilding, steel) and finally toward a more service based structure. Through this paper we discuss the customer service.