The Content of the Entrepreneur Profile and the Rationale for the Methodology of Comparative Analysis

The entry of Ukraine into the system of the international division of labor as a full-fledged subject raises a number of issues in the theory and practice of economic comparative studies in terms of substantiating methods for comparing the levels of competence of entrepreneurs from different countries. A prerequisite for solving these issues is the development of the problem of the entrepreneur's profile. This problem is relevant for countries of both Western (Anglo-Saxon) and Eastern (Japanese) management, as well as for countries of all other types of entrepreneurial culture. This problem is solved in the article on the basis of the scientific and practical triad of economic comparative studies “national business culture” – “corporate culture” – “entrepreneur profile”. A clear identification of the initial category “entrepreneur profile” is substantiated. This is a system of professional (general entrepreneurial), highly specialized, general cultural, psychological and physical competencies (qualities, properties, requirements), identified in the relevant characteristics and their resulting assessments, which a manager of a certain hierarchical level of an organization (enterprise) must possess in order to adequately fulfill the normative and assigned job responsibilities. In the context of substantiating a unified toolkit for assessing the competencies of entrepreneurs, the authors proposes the following ten characteristics of competencies: “Power distance”, “Individualism”, “Masculinity”, “Uncertainty avoidance”, “Long-term orientation”, “Indulgence”, “Inclination to entrepreneurship”, “Commitment to the business”, “Planning within the enterprise”, “Standardization of business activities”. The content of these characteristics is revealed. A description is given of the methodological tools that have been actually tested in the implementation of the Ukrainian-Polish project “National business culture of Poland and Ukraine: improving the scientific and practical foundations of cooperation in the European and world markets” methodological tools – two questionnaires that make it possible to conduct a comparative analysis of the profiles of entrepreneurs from different countries.