A STUDY ON MARKETING OF MUSHROOM IN HARDOI DISTRICT OF UTTAR PRADESH

India's biodiversity coupled with its vast resources including competitive workforce, highly intelligent scientific and rich business community make our country the best choice for growing vegetable crops like mushroom for world market. The field of mushroom crops is assuming importance because of growing demand for mushroom throughout the world. India is not a major producer of any particular variety of the mushroom, but it does cultivate mushrooms and has great potential as an important producer in the future. From a production standpoint, the white button mushroom has the highest growth rate and potential for production. However, the cultivation of oyster mushrooms has been more common since the end of the last century, when the infrastructure of oyster mushroom was much improved, therefore capital requirements went down as compared to requirements for white button mushroom cultivation.