THE VALUE OF IT DATA

This research was carried out to design a data strategy focused on the relationship management of a company in the financial sector in Colombia. For this purpose, different knowledge activities were developed; initially, deepened knowledge of it of the organization and its business initiatives. Based on the identified needs, the data that support these initiatives were identified and known, using as a basic instrument the design of a conceptual model. Likewise, the life cycle of the data was documented and its interaction with business processes was analyzed. Also, the state of the general capabilities in data management was known. Based on the knowledge achieved, the work plan was designed to ensure that the highest value of the data is obtained in the area selected as a pilot (relationship management).