Perceptions and Coping Strategies: A Thematic Study on Work-Life Balance of Working Women

The present study aims to explore different perceptions about the concept of work-life balance and the coping strategies used by working women to maintain this balance in the culturally unique context of Pakistan. The participation rate of working mothers has increased substantially in the labor force of Pakistan, creating problems for them in balancing their work and life responsibilities. Having a job with kids and family responsibilities comes in conflict with social and cultural values. This study adopted a qualitative research approach for in-depth exploration of the topic, engaged a snowball sampling technique to collect the data from 16 professional women using semi-structured, face-to-face interviews. The themes identification in this qualitative study is through the Braun & Clarke thematic six-phase approach. The main objective of the thematic analysis is to recognize themes; identify the significant data patterns, and achieve the research objectives. Thematic analysis revealed that the participants perceived work-life balance as a personal philosophy, managing both sides and event-based. Working women showed their faith in Allah and considered it the most helpful coping strategy. This faith gives them greater strength and courage to deal with problems. Pakistani working women frequently used various work-life balance coping strategies such as; support systems, time and stress management, determining priorities, and task crafting. The study implies that organizations should implement such HR policies and practices that support working women, providing them with child care centers and flexible schedules.