A Study on E-rozgar Opportunities for Pakistani ESL Graduates in Web Content Writing

The study falls in the area of Internet Linguistics and explores e-rozgar opportunities in Web content writing. Web content writing jobs can be done at home on the Internet. Against a background of the ever-rising rate of unemployment in the country, the paper tries to highlight new online job opportunities offered in the field of Web content writing. The study emphasizes the need to equip our educated youths with Web content writing skills so that they can earn living at home. In order to benefit from these online opportunities, we need to know what web content writing is and how it is different from other forms of writing. The study explains not only these aspects but also other important aspects of Web content writing such as Search Engine Optimization (SEO) and the influence of SEO on the writing preferences of Web content writers. As the study moves on, it emphasizes the important role linguistics and English teachers can play in imparting Web content writing skills to the unemployed graduates in the country. The teachers and course designers need to keep themselves abreast of the changes in the job market. It concludes by highlighting the importance of tailoring MA English / linguistics and M. Phil English / linguistics course contents to the existing freelancing job market trends.