Intrigue as a trigger for product promotion

Journal: Science Journal "NovaInfo" (Vol.132, No. 1)

Publication Date: 2022-06-15

Authors : Rovneyko Margarita Aleksandrovna;

Page : 33-33

Keywords : PSYCHOLOGICAL STIMULUS; MARKETING STRATEGY; TRIGGER MARKETING; TRIGGER; MARKETING; INTRIGUE; TEASER; SELLING TRIGGER;

Source : Download Find it from : Google Scholar

Abstract

The article discusses the use in marketing of psychological emotions caused by the intrigue created by the seller. The author considers the mechanism of action of the trigger "intrigue" ("teaser"), examples of its practical implementation in advertising speech (text), and visualization is also presented.

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Intrigue as a trigger for product promotion

Abstract

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