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Development of a tool for collecting primary information in the study of women's bathing suit as a consumer goods
Journal: Science Journal "NovaInfo" (Vol.132, No. 1)Publication Date: 2022-06-15
Authors : Rovneyko Margarita Aleksandrovna;
Page : 55-57
Keywords : SWIMWEAR; CONSUMER DEMAND; QUESTIONNAIRE; QUESTIONNAIRE; INFORMATION GATHERING; MARKETING RESEARCH; PRIMARY INFORMATION; QUESTIONNAIRE FORM;
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Abstract
The article discusses one of the methods of collecting primary information in the marketing research of a product (women's swimwear) — a survey of consumers. The author analyzed the principles of compiling the questionnaire, developed and presented a form-questionnaire on the topic of the study.
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Last modified: 2022-06-19 22:48:22