A STUDY OF TOURIST BEHAVIOR IN FAVOR OF TOURISM PRODUCTS TO PROMOTE TOURISM MARKETING

Purpose of this research paper is to assess the buying behavior of tourist towards the tourism product and also find out the preference and choice of buyer. So that according to buyer’s choice product can be modified and presented to attract the market. As other industries, assessment of buying behavior becomes a significant apparatus for tourism marketing. It can be sensed by studying the statistics of tourist receipts in the different regions. This increasing number of tourist shows that now people are taking interest in tourism and related activities. To encash this opportunity at utmost level a consumer buying behavior study is becoming must. This study makes hospitality promoters enable to understand and predictable about buying behavior and current trends of the industry. This study is not only concerned with what consumer buy but also why they buy it , what are their preferences, what motivates them to purchase, where and how they buy it, how many times they buy it and consume it?