General linguistic features of advertising discourse

This article deal with the study of advertisement which is represented in general linguistic science, considering specific features of advertising discourse in English language. The aim of advertising is to sell goods and excite consumer’s privation to actual products and to achieve this, so the language of advertisement must be well designed to attract attention. In addition to this, advertisers employ extra-linguistic factors such as context of situation and illustrations which play a significant role in determining the overall texture of an advertisement and its effectiveness.