PREFERENCES OF CONSUMERS FOR DIVERSIFIED USE OF DURRIE MATERIAL

The art of durrie weaving of rural Haryana calls for special attention to make it a marketable commodity, in other forms such as mats, bags, belts and cushion materials, with various styles of embellishment. The study was conducted to know the preferences of consumers for diversified use of durrie material. The preferences of consumers were taken for the selection of articles, embellishment techniques, embroidery stitches and embroidery materials. For this an exhaustive list of possible articles to be made as diversified products from durrie material along with their sizes as available in the market was prepared and categorized as: bands, upholstery articles, mats, wall panels and miscellaneous articles. The belt, cushion cover, multipurpose mat, wall pocket and shopping bag were the most preferred articles by the consumers for preparation as diversified products of durrie material. Three stitch i.e. satin stitch, cross stitch and long and short stitch were the preferred stitches for hand embroidery. The preferred embellishment material was sequins and bead. These embellishment material & techniques will be helpful in producing the products as per consumer demand in comparatively less time.