A COMPARATIVE ANALYSIS OF THE CONSUMPTION STRUCTURE OF CHINESE URBAN AND RURAL RESIDENTS

China is a typical dual economic structure country, and there is a certain degree of difference in the consumption structure of urban and rural residents. The purpose of this article is to grasp and explore the changing trends of urban and rural residents' consumption, and to understand people's consumption needs. On the one hand, it provides ideas and references for promoting the development of human resources, and on the other hand, it is conducive to timely adjustment of industrial structure and product structure, and good industrial relations. In terms of research methods, the article uses the “China Statistical Yearbook” as the data source, and selects the consumption data of Chinese urban and rural residents in food, clothing, housing, daily necessities and services, transportation and communication, culture, education and entertainment, health care, etc. during the period 2013–2019. Through quantitative analysis, the characteristics and differences of the consumption structure of Chinese urban and rural residents have been found. Studies have shown that rural residents' basic subsistence consumption such as food, clothing and housing still accounts for a large proportion, while the proportion of development and enjoyment consumption is relatively small, and the burden of rural residents' medical care is still relatively large. Therefore, the focus of the future development of rural work in China is to increase the income of farmers, strive to increase the proportion of developmental and enjoyable consumption, reduce the proportion of basic subsistence consumption, and promote the orderly improvement of the consumption structure of rural residents. On the other hand, it is necessary to improve the medical welfare of farmers and reduce their pressure on medical care.