DIGITAL COMPETITIVENESS OF UKRAINE: GENERAL TRENDS AND IMPACT MODELING

The object of the study is the digital competitiveness of the country and its impact on GDP. The paper summarizes the methodology for determining the rating of global digital competitiveness and investigates the impact of digital competitiveness on GDP using econometric analysis methods. The methodological basis of the study was the fundamental principles of economic theory, statistics and econometrics. To develop a statistical model of the relationship between digital competitiveness and GDP, correlation analysis was performed using the pairwise regression equation, and to influence individual factors — a linear multiple regression equation. The parameters of the constructed models by the method of least squares are estimated and their statistical significance is checked. The results of the study show that there is a close inverse relationship between the rating on the Digital Competitiveness Index and GDP. This is due to the fact that the linear correlation coefficient is –0.819, and the value of the coefficient of determination (0.6712) shows the decisive influence of digital competitiveness on GDP. Verification of the statistical significance of the constructed model allowed to recognize it as statistically reliable, which allows to use it for forecasting Instead, the resulting econometric model of the relationship between individual factors of digital competitiveness rating and GDP is characterized by a strong inverse relationship between the two factors «Knowledge» and «Technology» and a direct relationship between the factor «Readiness for the future». The factor of «Knowledge», which characterizes the process of digital transformation of Ukraine through understanding, studying and creating new technologies, has a decisive influence on the volume of GDP. The developed model of the relationship between individual factors of digital competitiveness rating and GDP, as adequate and statistically significant, can be used for further analysis and forecasting. It is proved that the process of digitalization is an urgent need for the existence of the economic system at present, namely the introduction of digital technologies can increase the competitiveness of the country on the world stage.