PROTOTYPICAL CATEGORIZATION - LINGUOCOGNITIVE FORM OF FLEXIBLE RATIONALITY

The article discusses the prototypical categorization as linguocognitive form of the flexible rationality. Flexible rationality reveals the correlation of the rational and irrational in cognition. The embodiment form of the flexible linguistic consciousness is a concept as a category protoform. The process of formation of the conception from the concept is a prototypical categorization. Serving as the cognitive "tool", prototypical categorization as a linguistic structure demonstrates the perception integrity and meaning system of the cognizing subject as the ontic holistic bearer of the flexible rationality in unity of the anthropological and socio-cultural specifics.