AWARENESS OF CUSTOMER WITH REFERENCE TO MOBILE BANKING SERVICES IN BENGALURU CITY

The study was carried out to ascertain the influence of demographic factors and factors that motivate people residing in Bengaluru city to use the m-banking. The data was subjected for statistical analysis using Chi-square test. Analysis of data revealed the awareness of mobile banking in 97.16 percent of respondents. Employment status (p=0.003), service sector (p=0.024) and average monthly income (p=0.028) were the significantly influencing demographic factors of m-banking awareness. Significantly higher number of customers used m-banking in internet browsers in mobile (p<0.0001) and m-banking applications (p<0.0001). Also, significantly (p<0.0001) high number of customers used UPI based m-banking services than other m-banking forms. M-banking was significantly used for balance enquiry (p=0.000) and managing savings (p=0.012). M-banking was significantly (p<0.0001) used for balance enquiry (96.35%) than other purpose.