BALUCHARI AS THE CULTURAL ICON OF WEST BENGAL: REMINDING THE GLORIOUS HERITAGE OF INDIA

Handloom industry in Bengal has its glorious tradition from time immemorial owing to their quality and demand. Handloom industry positionally took the second position after agriculture with considerable significance in cottage industry of India. Under several skills of improving the quality of life, this rural enterprise can be associated with both- skilled and unskilled awareness from the working population. The study has a focus on traditional way of weaving with acceptable hereditary skills along with the existence of transformed as inclusive component of Indian fashion industry. Baluchari has Indian traditional cultural attribute is mainly based on local high quality mulberry plantation in Bisnupur of West Bengal state. In this paper, secondary sources are used for the purpose of analysis and related interpretation. Books, journals, blogs are utilized according to the need of the research purpose. The objectives in concern to the present research will be –To understand the significance of motifs as indication of tradition and To analyse the contemporary context of Baluchari weaving Baluchari weaving has become a cultural emblem of West Bengal since it conserves the time-honoured expertise of the locale and serves as a cultural continuity between the precedent and present. Evolution takes prominent presence significantly in terms of fabric type, colour sequence, design patterning and the existence of end product. the presence of transformed motifs has exaggerated the potentialities and propensities of Baluchari industry for transcending the national horizon to venture the neo liberal fashion platform