The Role of Strategic Capabilities and Differentiation Strategy in Improving Organizational Performance

Strategic capability is a complex and accumulated set of skills and knowledge that enables an organization or business unit to coordinate activities and use its assets to create economic value and sustainable competitive advantage. A competitive advantage can be supported by activities that uselow cost and create something different or differentiation. Competitive advantage is a process in which a company is able to use its resources and capabilities in creating uniqueness and degrees of difficulty for other actors to follow or imitate, thereby providing added value or more for its customers. This paper discusses the relationship between strategic capabilities and differentiation strategies in improving organizational performance. Julius Runtu | Lena Ellitan "The Role of Strategic Capabilities and Differentiation Strategy in Improving Organizational Performance" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-1 , December 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47982.pdf Paper URL: https://www.ijtsrd.com/management/business-policies-and-strategies/47982/the-role-of-strategic-capabilities-and-differentiation-strategy-in-improving-organizational-performance/julius-runtu