A Study on Consumers Behavior towards Organic Food Products in Coimbatore City

The availability of organic inputs and outputs is crucial for the countrys organic formation to improve. The development of an effective marketing structure is critical for Indias organic production to thrive. This paper was a modest attempt to comprehend consumer behaviour regarding organic products and marketing in the city of Coimbatore. The findings revealed that the majority of consumers, particularly in urban areas, prefer organic food products. Because organic product marketing is so poor in the research area, demand for organic products is increasing but supply is quite low. The main reasons include a lack of organic producers, a lack of suitable market facilities, a lack of outlets, a lack of awareness, and so on. According to the findings, 52 of respondents have a moderate degree of consumer behaviour toward organic food goods, 35 have a high level of consumer behaviour toward organic food products, and 13 have no consumer behaviour toward organic food products. Dr. C S Senthilkumar "A Study on Consumers Behavior towards Organic Food Products in Coimbatore City" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-1 , December 2021, URL: https://www.ijtsrd.com/papers/ijtsrd49134.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/49134/a-study-on-consumers-behavior-towards-organic-food-products-in-coimbatore-city/dr-c-s-senthilkumar