A Study on Customer’s Perception and Preferences towards Shopping Malls in Chennai City
Journal: International Journal of Trend in Scientific Research and Development (Vol.6, No. 2)Publication Date: 2022-02-02
Authors : R Sangeetha;
Page : 202-205
Keywords : shopping malls; positioning; satisfaction; influencing;
Abstract
Shopping malls offered many advantages over the traditional markets. Pleasant ambience, protection from extreme weather conditions, convenience in terms of escalators and lifts, comfort of shopping, eating and watching movies at the same place, wide choice of shops, range of food options through food courts to name a few. However, the rush to be there in the mall boom has not gone well with all the malls. As the number of malls in the same locality was going up, some of the malls started struggling to survive. The study has identified the factors influencing positioning of malls in Chennai. Dr. R Sangeetha "A Study on Customer's Perception and Preferences towards Shopping Malls in Chennai City" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-2 , February 2022, URL: https://www.ijtsrd.com/papers/ijtsrd49189.pdf Paper URL: https://www.ijtsrd.com/management/marketing/49189/a-study-on-customer's-perception-and-preferences-towards-shopping-malls-in-chennai-city/dr-r-sangeetha
Other Latest Articles
- Tannery Industry and Environmental Security in Bangladesh A Socio Legal Analysis
- An Evidence Based Case Study to Assess Efficacy of Homoeopathic System of Medicine in Thyroid Disorders
- A Study to Develop and Evaluate the Effectiveness of Educational Package on Prevention and Management of Occupational Health Problems
- Online Insurance
- NUTRITIONAL ASSESSMENT ON ESRD PATIENTS USING SGA SCALE : A CROSS SECTIONAL STUDY
Last modified: 2022-07-18 16:27:44