The Influence of e Government Information and Social Media Engagement on the Intention to Introduce Tourist Attractions among Thai Tourists

This study investigates the influence of e government information and social media engagement on the intention to introduce tourist attractions for destinations in Thailand predicting after the COVID 19 pandemic. The quantitative approach employed a self administered online survey for data collection through convenience sampling. The samples were Thai citizens who had the intention to be tourist attractions for destinations in Thailand after the COVID 19 pandemic n=416 . The questionnaire was designed from highly reliable and valid sources. Data were analysed using PLS SEM to test the hypotheses. The results reveal that there is a positive influence of e Government information and social media engagement on the intention to introduce tourist attractions. Moreover, social media engagement can explain the intention to introduce tourist attractions among Thai tourists better than e Government information. The results could be applied to improve e services, social media engagement, and behavioural intention in any sector. The recommendation is to study in the business sector further. Also, a qualitative approach could give more in depth insight in further study. Tamonwan Sitthipon | Bordin Phayaphrom | Sutithep Siripipattanakul "The Influence of e-Government Information and Social Media Engagement on the Intention to Introduce Tourist Attractions among Thai Tourists" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-3 , April 2022, URL: https://www.ijtsrd.com/papers/ijtsrd49537.pdf Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/49537/the-influence-of-egovernment-information-and-social-media-engagement-on-the-intention-to-introduce-tourist-attractions-among-thai-tourists/tamonwan-sitthipon