CHARACTERISTICS OF MODERN SOCIAL COMMUNICATIONS AND ANALYSIS OF THEIR TRANSFORMATION TRENDS

Media and communication have become the main ways to influence society in the 21st century. More effective system of relations at the level of individual communities is gradually being formed today. This paper intends to describe special mindsets and worldviews, since they are introduced in various philosophical, sociological and cultural theories that reflect the features of “information society”. This article reviews the main characteristics of modern social communications and analyzes the tendencies of their transformation in modern society. It is necessary to understand that media and communication can promote development of individuals and communities and create sustainable interpersonal relationships, as well as destroy social values.