RISK AND ENSURING THE ECONOMIC SUSTAINABILITY OF ENTREPRENEURIAL STRUCTURES

The article reveals the features of risk and the specifics of ensuring the economic sustainability of entrepreneurial structures. It has been determined that the components of the economic sustainability of entrepreneurial structures are financial sustainability, production sustainability, personnel sustainability, investment sustainability, marketing sustainability, managerial sustainability, organizational sustainability, communicative sustainability, socio-psychological sustainability, innovative sustainability, environmental sustainability, technical and technological sustainability, market sustainability, sustainability of external relationships, sustainability of the institutional environment, sustainability of information support. It has been established that the procedure for managing the economic sustainability of entrepreneurial structures includes a risk factor, since the adoption of managerial decisions on issues of economic sustainability is probable. It has been established that the key factor influencing the economic sustainability of entrepreneurial structures is economic risk, which is based on internal and external sources of negative impact on the development potential of entrepreneurial structures towards its effective implementation and sustainable development in uncertain conditions. It is proved that the risk resistance of entrepreneurial structures is the main element of the overall sustainability of entrepreneurial structures and an integral characteristic of entrepreneurial structures as open socio-economic systems, which characterize the general possibilities of achieving effective and risk-free functioning. It has been established that one of the tools for creating favorable conditions for the functioning of entrepreneurial structures is risk management, the main tasks of which are to determine the object of management for a specific entrepreneurial structure, to establish the level of danger of realizing a certain risk, to determine the possible consequences and amount of damage, to assess the propensity of entrepreneurial structures to the risk of doing business activities, defining a system of priority directions for responding to a risk, developing risk management mechanisms for entrepreneurial structures. In the future, it is recommended to study the causes, consequences and components of the process of managing entrepreneurial risks.