Cultural Identity in Product Design of Fashion Technology – Tools and Method

In the 21st century, in a context of globalization of economies and technologies, cultural technologies strike a discordant note because they work on the basis of cultural icons, and specific societal imaginary. In this field, Technical engineering, informatic (logic-mathematical) and cultural (cognitive-emotional) languages need to find a common denominator in order to respond to the complexity of consumers' demands for modern products. Interdisciplinary approaches should not remain only at academic or technological level, transdisciplinarity may be a holistic key to the success of some disciplines, in the context in which co-creation and collaborative design are nowadays common in leadership and user-oriented creation. The article presents the laboratory verification, together with young designers, of a method of generating the identity, practical design of product creation by using a mix of cultural instruments, a method substantiated by the main author of this article. The purpose of this practical method is to make creative individuals aware of the importance of cultural work instruments in fashion technologies.