FEATURES OF CHANGE MANAGEMENT IN SMES IN THE ERA OF INFORMATIZATION OF SOCIETY

The trends of recent years of business development testify to the cardinal changes that have swallowed up companies. Small and medium enterprises face serious challenges related to informatization and digitalization. Considering the specifics of this business area, one can say that organizational changes in such companies will be significantly different. This article deals with the problems associated with changing environmental conditions, namely, digitalization, and possible options for overcoming the existing difficulties. The SME sector is facing serious challenges in the crisis. In addition to the external factors faced by all national companies, the overall digitalization has a significant impact, which affects an increasing number of companies in the Republic of Moldova and worldwide. This study aims to answer a multifaceted question: What are the features of the enterprises' adaptation in this sector to modern provocations? Many contemporary authors consider the conceptual characteristics of this issue. The topic of the digitalization of society is very relevant, but the authors pay little attention to small and medium enterprises. Given their importance in the Moldovan economy, we analyzed the specifics of the transition of this sector of the Moldovan economy.