INVESTMENT AND INNOVATION ACTIVITY AS A FACTOR OF PROVISION SUSTAINABLE DEVELOPMENT OF THE MEAT PRODUCT SUBCOMPLEX

The article considers the innovation and investment activities of the meat products subcomplex. The main directions of the influence of innovations on the development of the enterprises of the meat product subcomplex are studied. Innovation and investment activity is not just a need, but an urgent requirement of today, which determines the relevance of this topic. The meat subcomplex in Ukraine needs to be modernized for its further development, as today's management is based on outdated methods using technologies and technical means that are highly costly. Ensuring individual care of animals is a serious problem that requires innovative research and automated solutions that protect the health and well-being of animals, while ensuring high quality and safe products for humanity. Replacing human labor with automation is a growing trend in many industries, and the meat subcomplex is no exception. The basic strategies for choosing the innovative development of the enterprises of the meat product subcomplex have been established. Measures to improve the state regulatory policy on innovation and investment support for the development of the meat product subcomplex are proposed. The normative-legal acts providing innovative-investment development of the enterprises of the meat-product subcomplex are specified. The main components for ensuring the innovation and investment development of the meat product subcomplex are given. The classification of types of efficiency of innovation and investment activity of the enterprises of the meat product subcomplex is offered. In modern business conditions, the enterprises of the meat product subcomplex need to attract investment to use innovative methods of management, without which it is impossible to expand production, upgrade fixed assets, introduce new technologies and purchase new breeds of animals.