General description of technology for future marketologist leadership competence formation in the process of interdisciplinary training

Globalisation and increasing competition have resulted in the increased demand for marketologists without whom today any organisation finds it virtually impossible to operate. However, only a professional with a high level of education, a developed personality, well-informed moral values and an active civil position, who is able to act and think in modern conditions, can compete effectively in the labour market. Leadership should be seen as a necessary component in achieving professional competence, without which full self-realisation of a specialist is not possible. Therefore, the problem of developing leadership competence of future marketologists in the university's educational environment arises. The article highlights the technology aimed at future marketologist leadership competence formation in the process of interdisciplinary training in accordance with the requirements of new standards of higher education for bachelor students majoring in 075 "Marketing" in higher educational establishments. It determines the essence of implementation of student-centered and interdisciplinary approaches as well as the use of interactive learning methods. The purpose of the technology has been determined, methodological approaches and principles of the study have been described. The blocks of technology have been сharacterised which contain the components as follows: targeted, theoretical-methodological, content-organizational and diagnostic-resultative blocks. The stages of implementing the pedagogical technology of future marketologist leadership competence formation into the practice of university education are outlined: orientation-motivational, practical, evaluative-reflexive. Within the mentioned stages, the corresponding forms and methods of organizing the educational process of forming future marketologist leadership competence are presented. The important role of extracurricular activities, internship and research work in formation of future marketologist leadership competence is emphasized, their content and tasks are described