Financial Market Trends as a Part of Regional Development: Manifestations of Behavioral Reactions and Impulses

Since 24 February 2022, a significant number of spheres of human life in Ukraine have been significantly modified. Mass fluctuations in behavior have affected all socio-economic components of society, a clear example of which is the financial sector. These events, which took place in Ukraine on February 24, 2022, were reflected in the behavioral reactions of representatives of other countries, and in some places we can say that the whole world. Investigating behavioral changes in individual countries around the world is a clear example of the analysis of behavior in the digital environment. In this space, you can clearly track the demands of individual consumers in a particular sector of life and economy. Thus, we conducted a research of retrospective empirical comparative analysis of consumer requests in the main sectors of the financial system, taking into account the most trendy words and phrases that are relevant to requests in the Internet environment. The purpose of this work is to evaluate and analyze mass behavioral reactions of people depending on the situation. Justification of the theoretical and practical foundations of mass behavior and their prerequisites. The task of the article is to formulate the main connection between the issues of behavioral impulses of the masses of our society and behavior in general in one or another situation. The article provides an empirical, retrospective and comparative analysis of behavioral impulses in Ukraine in the banking sector and in the world from the standpoint of researching trends and trends in consumer behavior and the formation of behavioral impulses and reactions under their influence. Yes, the experience of Ukraine is compared with the world experience in this field. Research methods are analysis of literary sources, analysis and synthesis, induction and deduction, specification and comparison, graphic method and generalization. The article presents the main fundamental behavioral and socio-economic issues in the banking sector, which in turn shape consumer behavioral changes. The concept of deposit panic and examples of trends that can form it depending on the financial situation of Ukrainian banks are considered. The results of the study can be used in the development of means of influence and regulation of mass management. Development of social studies. Using a behavioral approach in building a socially oriented economy will give more effective results. This work expands the possibilities of using methods of analysis and research of behavioral impulses, socio-economic manifestations in society.