PUBLIC-PRIVATE PARTNERSHIP AS A TOOL FOR FORMING THE FINANCIAL POTENTIAL OF THE UNIVERSITY

In the conditions of modern challenges facing both Ukraine and the national system of higher education, the active use of financial mechanisms in the process of management and formation of the economic security of each university is one of the key tasks. An important and effective measure of influence on the process of forming the financial potential of higher education institutions (HEIs) is the financial mechanism of public-private partnership as a mutually beneficial form of cooperation between state educational institutions and the private sector on contractual terms with the aim of expanding their capabilities and achieving the goals of sustainable development. The purpose of the article is to research and develop approaches to clarifying the essence and finding mechanisms for the implementation of public-private partnership (PPP) in the higher education system of Ukraine, which will contribute to the formation of the financial potential of every university and the socio-economic development of society. The scientific and practical significance of this study is the identification of PPP tools that affect the effectiveness of the processes of forming and increasing the financial potential of HEIs, particularly: training competitive specialists and creating job places; joint practical training of specialists (bases of practices) and development of soft skills; provision of grants, scholarships, etc. to the participants of the educational process; implementation of investment projects, modernization of the material and technical basis; development of modern learning technologies and scientific and innovative activities; professional development (internship) of employees; creation of joint innovative structures, organization of scientific events; growing role of research and scientific work and commercialization of its results. It is also proposed to implement the following measures in order to increase the efficiency of PPP implementation in the system of higher education of Ukraine: a thorough study of the labour market offers and the demand for specialists in the branches of the national economy; training of highly qualified specialists for request (domestic real sector, entrepreneurship, business); organization of the private business motivation system, in particular preferential taxation; development and implementation of the mechanisms to commercialize scientific results at the legislative level; elimination of legislative collisions in the implementation of investment projects.