Research on Aging Health Communication in the Context of Intelligent Propagation

In the context of population aging, health issues are increasingly valued. In the era of intelligent media, the elderly have become "digital voyeur ". A large number of medical and health platforms emerge, enabling personalized communication comes true with big data. However, the health needs of the elderly are difficult to be met, their health literacy is not high, it is difficult to screen real and effective information. Solving these problems is a complex endeavor. The platform can launch products suitable for aging, children help the elderly to increase health literacy, community publicity strengthensthe penetration of health information, and "silver-haired Internet celebrities" can expand the breadth of health communication.