SERVICE QUALITY MANAGEMENT OF BANK FINANCING BASED ON CSR IN THE DIGITAL ECONOMY IN THE INTERESTS OF SUSTAINABLE DEVELOPMENT

The article aims to determine the prospects for improving the service quality management of bank financing based on corporate social responsibility (CSR) in the digital economy in the interests of sustainable development. The results of economic and mathematical modeling of the impact of the service quality management bank financing based on corporate social responsibility in the digital economy on sustainable development results, using the method of regression analysis, showed that standard corporate social responsibility in the digital economy does not have a positive effect on sustainable development. The novelty of the article lies in the development of a digital approach to the service quality managing of bank financing based on corporate social responsibility for sustainable development. All three areas of the service quality management of bank financing in a new approach - the manifestation of CSR, FinTech development and SDG support - are systemically interconnected and support each other. This ensures a constant improvement in the service quality of bank financing. Improving the security of banking (it is recommended to increase it by 97.28%) and development of Internet banking (it is recommended to increase it by 96.81%) are proposed as measures for the practical implementation of the new approach. Due to the practical implementation of the proposed author's recommendations, the level of sustainable development will become the maximum (reach 1st place), that is, increase by 96.64%. The results obtained underline the prospects of implementing new measures of the service quality management of bank financing based on corporate social responsibility in the digital economy.