QUALITY MANAGEMENT OF HIGHER EDUCATION FOR INCREASING THE COMPETITIVENESS OF LABOUR RESOURCES

The objective of the research is empirical investigation of the priority components of increasing the competitiveness of labour resources in the quality management system of higher education based on the TQM concept. The methodology is based on the methods of comparative analysis, synthesis of strategic plans for the development of Ukrainian universities, the method of situational analysis (Case method) based on strategies and reports of universities' leaders in the market of educational services in Ukraine. Results. In the process of empirical research, it has been proved that educational institutions are implementing the philosophy of total quality management (TQM) at three levels, namely: process, organizational and "a quality management principles level". It has been determined that the classical universities of Ukraine are transformed into scientific and research centres that carry out innovative activities and cooperation at the international level, taking into account the requirements of the interested parties in order to ensure the competitiveness of graduates and their own competitive position in the educational market.