Management of Logistics Activities of Enterprises in the Context of Industry 4.0

In the modern conditions of digital economy and a large number of force majeure events, both economic and social, the issues of providing production with the necessary material and digital resources and their efficient use become especially relevant; improving the operational and strategic management of warehousing, inventories, differentiated transport flows, sales activities and customer experience. In order to ensure the effective operation of enterprises should organize their activities in such a way as to avoid risk, loss and costs associated with the organization of logistics processes, production, transportation and marketing, customer focus, and maximize revenue. First of all, these goals can be achieved by improving the management of logistics activities of enterprises, taking into account the analysis of the components of the concept, their relationship and taking into account the presence of accelerated and uneven digitization process. It is established that it is expedient to develop and implement management decisions in the following key areas: procurement and supply of material resources (calculation of the optimal volume of the supply of material resources, optimization of procurement strategy, improving procurement management using the method of multicriteria assessment) traffic flow management (introduction of cargo flow management information systems, use of automated document processing in the design of the cargo transportation process, development of proposals for optimizing transport loading, use of Internet technology to automate transport processes); customer experience management (analysis of shipment volumes, forecasting shipment volumes to consumers, development of proposals to increase the level of logistics services, formation of a system of contractual relations with consumers, improvement of customer-oriented approach to service of different categories of consumers in the context of relationship marketing); sales management (justification of the network approach to the organization of sales activities of enterprises; improving the mechanism of public-private partnership in sales management of enterprises based on the organizational and legal form of the syndicate, methodological approach to choosing the optimal sales channel for finished products; commerce as an effective tool for promoting products on the market).